Sans Normal Vumik 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, children’s, posters, social media, friendly, playful, casual, approachable, soft, approachability, cheerful branding, casual display, high legibility, rounded, bubbly, informal, chunky, smooth.
A rounded sans with thick, softly contoured strokes and fully curved terminals throughout. Counters are open and generously sized, giving letters a clear silhouette even with the heavy stroke weight. Curves dominate the construction, with subtle asymmetries and a hand-drawn-like smoothness that keeps forms from feeling rigidly geometric. Spacing reads comfortable and even in text, with compact joins and simplified shapes that favor clarity over sharp detail.
Well suited to headlines, posters, packaging, and branded collateral that benefits from a friendly, informal tone. It also fits educational or children-oriented materials and cheerful UI moments where a soft, approachable texture is desired. In longer passages it remains readable, but it visually asserts itself most effectively at display sizes.
The overall tone is warm and easygoing, with a distinctly playful friendliness. Its soft corners and buoyant rhythm feel casual and inviting rather than technical or formal, lending a lighthearted, conversational voice to headlines and short text.
Likely designed to deliver a modern, rounded display voice that stays highly legible while projecting warmth and approachability. The simplified construction and smooth curves suggest an emphasis on friendly branding and casual communication over formal, editorial refinement.
Uppercase forms show a consistent round-shouldered stance, while lowercase keeps simple, single-story constructions where applicable, reinforcing the informal feel. Numerals match the same soft, rounded logic and sit comfortably alongside letters in texture.