Sans Normal Sariv 13 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Erbar AT' by Linotype, 'Futura Now' by Monotype, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, informal, retro, approachable, quirky, space saving, friendly tone, display impact, everyday utility, rounded, soft terminals, compact, bouncy, monoline.
A compact, rounded sans with monoline strokes and softly squared curves. Terminals are gently blunted, giving the letterforms a smooth, slightly condensed silhouette with consistent weight throughout. Counters are relatively small and tall, and the overall rhythm is tight and vertical, with simple, utilitarian construction and minimal stroke modulation.
Best suited to headlines, short copy, and branding where a compact, friendly sans is desired. It works well for posters, packaging, labels, and signage that benefit from a sturdy presence and an informal, approachable texture.
The tone is friendly and unpretentious, with a subtle retro flavor that feels casual and human. Its rounded corners and compact proportions create an approachable voice that can read as playful without becoming overtly decorative.
The design appears intended to deliver a bold, space-efficient voice with softened geometry for warmth and legibility. It prioritizes even color and simple construction to stay versatile while retaining a distinctive, slightly retro character.
Uppercase forms feel straightforward and condensed, while lowercase letters show more personality in the curves and bowls. Numerals share the same soft, sturdy build and read clearly at display sizes, with a cohesive, even texture across lines of text.