Sans Normal Atdav 10 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, posters, packaging, children’s, social graphics, friendly, hand-drawn, casual, approachable, playful, approachability, informality, simplicity, readability, human touch, rounded, soft, monoline, open apertures, airy.
A clean, monoline sans with gently rounded strokes and subtly irregular geometry that reads as hand-drawn rather than mechanically constructed. Curves are smooth and open, with generous counters and clear apertures, while terminals tend to be softly finished instead of sharply cut. Proportions feel slightly condensed overall, with straightforward, unembellished letterforms and consistent stroke weight that keeps the texture even in longer text.
Works well for short-to-medium text where a warm, casual sans is desired, such as UI labels, classroom materials, invitations, packaging, and social media graphics. It can also serve effectively in headlines or subheads when you want a simple, friendly voice without strong stylistic theatrics.
The font conveys an informal, personable tone—friendly and relaxed, with a mild handmade quirk that avoids looking messy. Its simplicity and soft shapes make it feel welcoming and non-authoritative, well suited to lighthearted or human-centric messaging.
The design appears intended to provide a familiar sans-serif structure with a subtle hand-rendered feel, balancing clarity with personality. It aims for easy readability while adding a soft, approachable character suitable for everyday communication.
In running text, the rhythm is calm and readable, with enough irregularity to add character without breaking consistency. The numerals match the same rounded, monoline construction, keeping a cohesive voice across letters and figures.