Sans Normal Sagah 3 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: packaging, children’s media, social posts, posters, branding, friendly, hand-drawn, casual, playful, approachable, human touch, informality, approachability, warm branding, casual readability, rounded, monoline, soft terminals, quirky, airy.
A monoline sans with gently rounded strokes and softly irregular contours that read as hand-drawn rather than geometric. Curves are open and slightly relaxed, with rounded terminals and modestly flattened joins that keep forms simple and clean. Proportions are compact with tight counters and short extenders; round letters (O, C, G) feel slightly oval, while straight stems show subtle waviness that adds an organic rhythm. Numerals match the lowercase in tone, staying simple and rounded with a light, informal build.
This font works well for packaging, small brands, posters, and social media graphics where a personable voice is desired. It can also suit children’s content, crafts, and lifestyle applications, and it remains readable in short paragraphs or captions when set with adequate size and leading.
The overall tone is friendly and conversational, with a crafted, human feel that avoids stiffness. Its small irregularities and soft curves give it a playful, approachable character suited to warm, informal messaging rather than strict corporate precision.
The design appears intended to provide a clean sans foundation with an intentionally hand-made texture—combining straightforward letter construction with subtle irregularity to feel friendly, informal, and contemporary.
Spacing appears even and comfortable, helping text hold together in paragraphs despite the intentionally imperfect outlines. The lowercase forms lean toward single-storey simplicity (notably a and g), reinforcing the casual, handwriting-adjacent impression.