Sans Normal Urbeh 3 is a light, normal width, high contrast, italic, normal x-height font visually similar to 'Layfort' by Identity Letters (names referenced only for comparison).
Keywords: editorial, magazine, branding, headlines, quotes, elegant, refined, fashion, literary, elegant emphasis, stylish readability, modern refinement, editorial voice, calligraphic, brisk, airy, sharp, sleek.
A slanted, high-contrast design with crisp, tapered terminals and a distinctly calligraphic stroke logic. Curves are smooth and open, with oval bowls and generous counters, while straighter strokes stay narrow and clean, producing a brisk, forward rhythm. Details stay minimal—no heavy ornamentation—yet the letterforms show subtle modulation and occasional sweeping entry/exit strokes that give the shapes a lively, drawn quality. Numerals follow the same italic energy, with elegant curves and fine hairlines that keep the texture light and spacious.
Best suited to display and short-to-medium passages where its contrast and italic movement can be appreciated—magazine features, fashion and lifestyle branding, pull quotes, and refined headlines. It can also work for invitations or cultural programs where a poised, stylish tone is desired.
The overall tone is polished and expressive, balancing sophistication with a sense of motion. It reads as modern-elegant rather than strictly formal, lending a stylish, editorial voice that feels at home in high-end and culture-forward contexts.
The design appears intended to deliver an elegant italic voice with high-contrast refinement and a contemporary smoothness, providing a distinctive, upscale texture without relying on overt decoration.
In text, the contrast and slender hairlines create a bright page color, with emphasis naturally falling on the darker diagonals and rounded joins. The most distinctive impression comes from the smooth, elliptical construction paired with sharp, clean terminals, which keeps the font feeling contemporary despite its calligraphic influence.