Sans Normal Lakid 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, punchy, impact, momentum, bold branding, display clarity, modern utility, oblique, rounded, heavyweight, compact counters, high impact.
A heavy, oblique sans with broad proportions and smoothly rounded curves. Strokes are consistently thick with minimal modulation, producing dense, dark letterforms and compact interior counters. Terminals are clean and blunt, and the overall construction favors simple geometric bowls (notably in C, O, Q, and numerals) paired with slightly softened corners. The rhythm is stable and chunky, with a forward slant that adds motion while keeping shapes sturdy and legible at display sizes.
Best suited to high-impact display work such as headlines, posters, sports or team-oriented branding, and bold promotional materials. It can also work for packaging and short, emphatic messaging where a strong typographic voice is desired, but the dense weight and tight counters make it less ideal for long-form text at small sizes.
The font feels fast, forceful, and contemporary, with an athletic, headline-driven personality. Its strong mass and forward angle convey momentum and confidence, leaning toward a competitive or promotional tone rather than quiet neutrality.
The design appears intended to deliver a strong, contemporary sans voice with built-in motion from the oblique stance. It prioritizes impact, consistency, and round, approachable geometry while maintaining a tough, compressed color suited to attention-grabbing typography.
Uppercase forms read especially blocky and commanding, while lowercase keeps the same weighty presence with single-storey a and g shapes. Numerals are bold and rounded, matching the letterforms’ thick, compact look, with the 8 and 9 showing tight counters and a solid, poster-like color.