Sans Normal Ibdug 1 is a light, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, greeting cards, friendly, casual, airy, approachable, handwritten, approachability, informality, soft clarity, handwritten feel, rounded, monoline, soft, lively, loopy.
A slanted, monoline sans with rounded terminals and a smooth, continuous stroke feel. Curves are generous and oval-based, with open apertures and simplified joins that keep counters clear at a glance. Capitals are compact and gently arched, while lowercase forms show a more cursive rhythm with tall ascenders, looped descenders (notably in g, y, and j), and a single-story a and g. Numerals follow the same soft geometry, with open, readable shapes and minimal interior detail.
This font suits short-to-medium display settings where a friendly, human tone is needed—brand tags, packaging callouts, café menus, posters, and social media graphics. It also works well for headings and pull quotes that benefit from a soft, handwritten impression without becoming overly decorative.
The overall tone is warm and informal, suggesting quick, personable writing while staying tidy and consistent. Its rounded construction and gentle slant give it a relaxed, conversational voice that feels friendly rather than playful or loud.
The design appears intended to bridge clean sans construction with an everyday handwritten cadence, prioritizing smooth curves, openness, and a consistent forward slant. It aims for approachable legibility and a light, breezy texture in running lines.
Stroke endings tend to taper subtly into rounded tips, and many letters lean on oval scaffolding for consistency across the set. The italic angle is steady, helping the alphabet and numerals maintain a cohesive forward motion in text.