Sans Normal Goluj 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, ui text, posters, friendly, casual, approachable, modern, playful, approachability, informality, soft emphasis, readable italic, rounded, soft, humanist, handwritten, monoline.
A soft, slanted sans with monoline strokes and rounded terminals throughout. Curves are generously open and slightly elastic, giving counters a relaxed, airy feel and keeping joins from looking rigid. Proportions lean humanist rather than geometric: rounds aren’t perfectly circular, and straight strokes carry subtle tapering from the drawing rather than true contrast. Spacing and rhythm read even in text, with a smooth cursive-like flow that stays clearly typographic rather than fully script.
Well-suited to friendly branding, packaging, and lifestyle editorial work where a relaxed voice is desirable. It can also serve in UI or product copy when you want a softer, more personable italic sans for emphasis, as well as in posters and headings that benefit from its smooth, handwritten-leaning momentum.
The overall tone is warm and informal, suggesting quick, confident handwriting translated into a clean sans structure. Its gentle italic angle and rounded finishing points make it feel personable and unpretentious, with a lighthearted, everyday character.
The design appears intended to offer an approachable italic companion with clean sans construction, combining typographic discipline with a casual, handwritten ease. It prioritizes smooth reading rhythm and a gentle personality over sharp geometry or strict calligraphic detailing.
Letterforms show consistent soft corners and open apertures that help maintain clarity at text sizes, while the italic slant adds forward motion in longer lines. Numerals follow the same rounded, monoline logic, blending naturally with the alphabet rather than standing apart stylistically.