Sans Normal Samov 4 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, labels, playful, friendly, handmade, casual, quirky, friendly tone, space saving, handmade feel, casual display, monoline, rounded, soft terminals, tall, condensed.
A tall, condensed sans with monoline strokes and softly rounded terminals. Curves are smooth and slightly irregular in a way that suggests hand-drawn construction rather than strict geometric precision. Counters are compact and oval, with a generally open feel despite the narrow proportions. The lowercase maintains a clear, readable structure with simple single-storey forms, and the numerals follow the same narrow, rounded rhythm for consistent texture in running text.
This face suits friendly branding, packaging, labels, and poster headlines where a casual, handcrafted voice is desired. Its condensed proportions also make it useful when space is tight—such as on menus, small-format packaging, or narrow column headers—while still keeping a clear, readable silhouette.
The overall tone is light, informal, and personable, with a gentle quirkiness that keeps it from feeling corporate. Its narrow, upright stance adds a tidy, organized rhythm, while the subtle irregularity lends warmth and approachability.
The design appears intended to deliver an approachable, hand-made sans look with compact width and clean, low-fuss letterforms. It prioritizes charm and legibility over strict geometric consistency, aiming for a casual display voice that still works in short text settings.
Stroke endings are consistently softened and corners avoid sharpness, helping the font stay smooth at display sizes. The condensed width creates a dense vertical cadence in text lines, which can be especially noticeable in longer passages.