Sans Normal Salog 12 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, editorial subheads, posters, packaging, signage, clean, modern, utilitarian, approachable, efficient, space saving, clarity, neutrality, modernity, consistency, condensed, monoline, open counters, rounded terminals, vertical stress.
A condensed, monoline sans with tall proportions and a steady, even rhythm. Strokes maintain consistent thickness with minimal contrast, while curves are smooth and fairly geometric, producing round bowls and open counters. Terminals tend to be softly rounded rather than sharply cut, and joins are clean with little ornamental modulation. Uppercase forms are compact and vertical, and lowercase shapes keep simple, readable constructions (single-storey-style forms where applicable), with numerals matching the same narrow, upright texture.
Works well where horizontal space is limited, such as interface labels, navigation, and compact headings. Its even stroke weight and clear shapes also suit editorial subheads, posters, and signage that benefits from a tall, economical line of text. In branding and packaging, it can provide a modern, straightforward voice without feeling overly technical.
The overall tone is clean and contemporary, leaning practical rather than expressive. Its condensed stance and restrained detailing give it an efficient, no-nonsense feel, while the rounded edges keep it approachable instead of severe.
Likely designed to deliver a space-saving sans with consistent, monoline construction and a calm, contemporary texture. The goal appears to balance compact width with clear, open forms for dependable everyday display and short-text settings.
The font maintains a consistent vertical emphasis across letters and figures, creating a uniform typographic color in paragraphs. Spacing appears controlled and relatively tight, reinforcing its compact footprint; rounded interior shapes and clear apertures help preserve legibility despite the narrow build.