Sans Normal Odliv 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Proper Tavern' by Larin Type Co, 'Meltow' by Typesketchbook, and 'Exalted' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, retro, impact, approachability, brand voice, display emphasis, rounded, chunky, soft corners, geometric, compact.
A heavy, rounded sans with compact proportions and a strong, even color on the page. Curves are broadly circular and terminals are softened, producing a smooth, inflated silhouette rather than sharp corners. Counters are generally tight and apertures tend toward closed, giving the face a dense, sturdy rhythm. The lowercase shows single-storey forms (notably a and g) and the figures are similarly bulbous and compact, with clear differentiation and minimal interior space.
This font is best suited to short, high-impact settings such as headlines, posters, packaging, and bold brand marks where its dense, rounded shapes can carry personality. It can also work for large-size signage or display UI labels, but the tight counters favor larger sizes over extended small-text reading.
The overall tone is bold and approachable, with a playful, slightly retro personality. Its rounded geometry and dense shapes feel friendly and informal while still reading as purposeful and impactful.
The design appears intended to deliver maximum visual impact with an approachable, rounded voice. Its geometric construction and compact, heavy forms suggest a focus on display clarity and a distinctive, friendly branding character rather than delicate typographic nuance.
The typeface maintains consistent stroke mass across curved and straight segments, creating a uniform, poster-like texture. Letterforms like S, G, and the bowls in B and P emphasize smooth, circular construction, while diagonals (V, W, X, Y) remain thick and stable, reinforcing a solid, blocky presence.