Sans Normal Okdam 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection and 'URW Form' and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, approachable, clarity, impact, modernity, versatility, legibility, geometric, rounded, crisp, solid, even rhythm.
A sturdy sans with predominantly geometric construction and smoothly rounded curves. Stroke endings are clean and mostly square, with consistent weight and minimal modulation, producing an even, steady texture. Counters are generous and open, and circular letters like O/Q read as near-true rounds; the Q has a short, tidy tail that stays unobtrusive. Lowercase forms are simple and contemporary, with a single-storey a and g, a compact ear on g, and a straightforward, slightly squared shoulder rhythm across n/m/h. Numerals are solid and highly legible, with wide, stable shapes and clear differentiation across forms.
This font is well-suited to headlines, identity work, and brand systems that need a clear, contemporary sans with strong visual impact. It should perform well on signage and packaging where quick recognition and sturdy letterforms matter. In editorial or UI contexts, it’s best used for titles, callouts, and short passages where its assertive presence supports hierarchy.
The overall tone is modern and straightforward, projecting clarity and confidence without feeling cold. Rounded geometry and open counters add an approachable, friendly flavor that suits contemporary brand voices. Its weight gives it presence and emphasis while maintaining a clean, no-nonsense demeanor.
The design appears intended to deliver a dependable, contemporary sans built around rounded geometry and steady weight, prioritizing legibility and a confident visual footprint. Its simplified lowercase and open counters suggest an aim for broad usability across modern graphic applications while keeping the tone approachable.
Spacing appears comfortable and consistent, supporting an even color in text. Diacritics and punctuation aren’t shown, but the sample text suggests good clarity at display and large text sizes, with crisp joins and minimal visual noise.