Sans Normal Urbab 2 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: magazines, headlines, pull quotes, branding, invitations, elegant, editorial, refined, poetic, fashion-forward, editorial voice, premium tone, expressive italic, refined display, calligraphic, fluid, graceful, crisp, airy.
A sharply slanted italic with smooth, flowing curves and crisp, tapered terminals. Strokes show pronounced thick–thin modulation, giving counters an open, airy feel and creating a lively diagonal rhythm across words. The proportions feel classical and slightly narrow in places, with rounded bowls and long, clean curves; joins and endings are kept minimal rather than ornate, letting contrast and slant carry the character. Numerals and capitals follow the same disciplined construction, producing a cohesive, polished texture in text.
Well-suited to magazine typography, headlines, and pull quotes where an elegant italic voice is desirable. It can also support branding and packaging that aims for a refined, premium impression, and works nicely for invitations or cultural/event materials. For extended text, it benefits from comfortable leading and sizes that preserve the delicacy of its thin strokes.
The overall tone is sophisticated and cultured, with an expressive, editorial flair. It reads as confident and polished rather than casual, suggesting luxury, literature, and design-led branding. The strong italic motion adds energy and a sense of movement without becoming decorative.
Likely intended as a refined italic for display and editorial roles, balancing classical letterform proportions with a clean, contemporary restraint. The design focuses on expressive movement and contrast while maintaining a disciplined, consistent texture across capitals, lowercase, and figures.
In paragraphs, the steep slant and high contrast create a distinctly rhythmic line, best when given generous size and spacing. The design favors elegance over rugged robustness, with fine hairlines and sharp terminals that emphasize finesse.