Sans Normal Urmaz 2 is a regular weight, narrow, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, fashion, headlines, branding, elegant, refined, dramatic, expressive italic, editorial elegance, luxury tone, display emphasis, calligraphic, crisp, airy, sleek, dynamic.
A sharply slanted italic with pronounced thick–thin modulation and a clean, streamlined construction. Curves are taut and elliptical, with long, tapering terminals and crisp joins that keep counters open despite the strong contrast. The rhythm is quick and forward-leaning, with compact horizontal proportions and tall, smooth arches that give words a continuous, flowing texture. Numerals and capitals follow the same high-contrast logic, pairing solid vertical strokes with hairline links and graceful curves.
Best suited to display typography where its contrast and italic motion can be appreciated—magazine headlines, fashion and beauty branding, pull quotes, and refined campaign materials. It can also work for short, high-impact text blocks where a graceful, energetic voice is desired, but the delicate hairlines suggest avoiding very small sizes or low-quality printing.
The overall tone is sophisticated and expressive, leaning toward luxury and editorial polish. Its dramatic contrast and energetic slant convey momentum and confidence, while the restrained detailing keeps it feeling modern and composed rather than ornamental.
The design appears intended to deliver an elegant, contemporary italic voice with dramatic contrast and a fluid reading line. It balances expressive, calligraphic energy with controlled geometry to create a polished style for high-end editorial and brand-led applications.
Diagonal strokes (as seen in letters like V, W, X, and Y) emphasize sharp, blade-like thins against heavier stems, reinforcing a crisp, high-fashion feel. The italic forms read consistently across upper- and lowercase, producing a smooth line in text with clear word shapes and a distinctly calligraphic cadence.