Sans Normal Okgud 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Goia' by Almarena, and 'Gilroy' by Radomir Tinkov (names referenced only for comparison).
Keywords: headlines, branding, signage, packaging, ui labels, modern, friendly, confident, straightforward, approachable, clarity, impact, simplicity, versatility, legibility, clean, chunky, geometric, rounded, solid.
This is a heavy, geometric-leaning sans with smooth, circular bowls and minimal stroke modulation. Terminals are clean and generally squared-off, while curves stay broad and even, giving letters a solid, compact presence. Proportions feel balanced with wide counters and stable verticals; the lowercase shows a single-storey “a” and “g,” reinforcing an informal, modern texture. Numerals are similarly robust and simple, designed to hold up at display sizes with strong silhouette clarity.
Well-suited for headlines, branding, packaging, and signage where a sturdy, contemporary sans is needed. It should perform strongly in UI labels, posters, and social graphics thanks to its clear shapes and compact, punchy rhythm. For longer passages, it will work best at comfortable sizes and with a bit of extra tracking to keep the heavy texture airy.
The font projects a confident, plainspoken tone with a friendly, contemporary feel. Its rounded shapes and sturdy weight make it read as approachable and practical rather than formal or delicate. Overall it suggests modern everyday communication—clear, direct, and upbeat.
The design appears intended to deliver high-impact readability with uncomplicated, geometric forms. Its construction favors consistent shapes and open counters to keep text clear while maintaining a strong graphic voice. The overall system looks optimized for dependable headline performance and brand-forward messaging.
Round letters like O and Q read notably circular and stable, and the uppercase set maintains a consistent, no-nonsense geometry. The lowercase’s single-storey forms and broad curves add warmth, while the overall weight creates a dense, assertive typographic color in paragraphs.