Sans Normal Okmir 4 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Infra' by FontFont, 'Live Grotesk' by Matt Chansky, 'Goga' by Narrow Type, 'Bassen' by SRS Type, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, straightforward, impact, clarity, approachability, contemporary, rounded, geometric, closed apertures, large counters, even rhythm.
A heavy, rounded sans with smooth, geometric curves and largely even stroke weight. The forms are compact and sturdy, with generous counters in rounded letters and a generally closed, controlled aperture strategy that keeps silhouettes solid at display sizes. Terminals are clean and unadorned, joins are straightforward, and the overall texture reads as dense and consistent with minimal modulation. Numerals follow the same robust, rounded construction and maintain strong visual alignment with the capitals and lowercase.
Best suited to headlines and short-to-medium passages where strong presence and quick legibility are needed, such as branding, posters, packaging, and signage. The dense color and rounded geometry also work well for UI callouts, badges, and emphasis text where a friendly but firm tone is desirable.
The tone is modern and assured, with a friendly softness coming from the rounded geometry and broad curves. Its weight and compactness create a confident, headline-forward voice that feels practical rather than decorative.
The design appears intended as a contemporary, high-impact sans that stays approachable through rounded geometry while delivering strong emphasis through solid, compact letterforms. It prioritizes consistent rhythm and clear silhouettes for prominent, everyday use.
The lowercase shows simplified, contemporary constructions that prioritize clarity and uniformity over calligraphic detail, producing a tight, graphic rhythm in text. Round letters remain very circular, while straighter letters keep crisp edges, giving the face a balanced mix of softness and structure.