Sans Normal Lokaf 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Avenir Next Paneuropean' by Linotype, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, upbeat, confident, retro, impact, speed, friendliness, attention, branding, rounded, oblique, soft corners, compact, bouncy.
A heavy, rounded sans with a consistent oblique slant and smooth, low-contrast strokes. Letterforms favor broad, circular bowls and softly blunted terminals, giving the shapes a dense, sturdy silhouette. Counters are relatively tight but remain clear at display sizes, and the overall rhythm feels compact and energetic rather than airy. Numerals share the same robust, rounded construction, with simple, highly legible forms and minimal detailing.
Best suited to display settings where strong presence and quick readability matter, such as headlines, posters, sports and event branding, promotional graphics, and packaging. It can also work for short UI callouts or labels when an energetic, emphatic voice is desired, though extended paragraphs may feel visually dense.
The tone is bold and energetic, with a sporty, forward-leaning motion that reads as upbeat and confident. Its rounded geometry softens the impact, keeping the feel friendly rather than aggressive, while the strong slant adds urgency and momentum.
The font appears designed to deliver maximum impact with a friendly, rounded finish, combining a pronounced oblique stance with sturdy, simplified shapes. It aims for high visibility and a sense of speed, making it well aligned with branding and display typography that needs to feel active and modern-retro.
The design maintains a cohesive, unified texture across uppercase, lowercase, and figures, with smooth curves and minimal angularity. The italic angle is pronounced enough to signal emphasis on its own, making it particularly attention-grabbing in short bursts of text.