Sans Normal Lylah 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akwe Pro' by ROHH and 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, stickers, sporty, playful, punchy, retro, friendly, impact, attention, motion, approachability, display, rounded, oblique, chunky, compact, energetic.
A heavy, rounded sans with a strong forward slant and compact, tightly contained counters. The shapes rely on broad curves and blunt terminals, producing a smooth, continuous silhouette with minimal modulation. Uppercase forms are sturdy and slightly condensed in feel, while the lowercase keeps wide bowls and sturdy joins; diagonals and arms are cut with crisp angles that add snap to the otherwise soft construction. Numerals are bold and simplified, matching the same rounded, high-impact rhythm.
Best suited for headlines, short statements, and branding where a strong, kinetic presence is desirable. It works well on posters, packaging, labels, and sports or event graphics, especially when set large with generous surrounding whitespace. For longer passages, its dense color and tight counters suggest using larger sizes or relaxed tracking to keep readability comfortable.
The overall tone is energetic and confident, leaning toward a sporty, poster-like voice. Its rounded massing reads friendly rather than severe, while the oblique stance adds motion and urgency. The result feels bold, upbeat, and slightly retro, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a friendly, rounded sans structure and a pronounced forward motion. It emphasizes bold silhouettes, compact counters, and a consistent oblique angle to create a loud, upbeat display voice for contemporary graphic use.
Spacing and internal shapes are intentionally tight, so the texture becomes dense and emphatic in lines of text. The slant is consistent across cases, and the letterforms prioritize clear silhouettes over delicate detail, making the style feel robust and graphic at display sizes.