Serif Normal Vaju 7 is a regular weight, narrow, very high contrast, upright, tall x-height font.
Keywords: editorial, headlines, magazine, branding, packaging, elegant, refined, classical, fashion, luxury tone, editorial clarity, display impact, classic modernity, crisp, hairline, bracketed, pointed, vertical.
This serif shows a distinctly vertical, high‑contrast construction with needle-like hairlines and strong thick strokes. Serifs are sharp and finely bracketed, giving terminals a crisp, sculpted finish. Proportions are relatively condensed with a steady, upright rhythm; counters are compact and the overall color stays clean and glossy at display sizes. The lowercase forms appear comparatively tall, with neat, controlled curves and a restrained, bookish modulation through joins and bowls.
Best suited to headlines, pull quotes, and magazine typography where fine hairlines and sharp serifs can render cleanly. It can also support premium branding and packaging, especially when paired with ample tracking and generous leading. For long text, it will perform most comfortably at sizes and printing/screen conditions that preserve its delicate details.
The overall tone is polished and formal, with a quiet luxury typical of contemporary editorial and fashion typography. Its bright contrast and crisp detailing suggest sophistication and authority rather than warmth or informality.
The design appears intended to deliver a modern take on a classic high-contrast serif: narrow, vertical, and precise, optimized for impactful typography with a luxurious, editorial finish.
Uppercase shapes feel stately and symmetrical, while the lowercase maintains a disciplined, slightly calligraphic tension in strokes and terminals. Numerals follow the same contrast logic, presenting as refined and display-friendly.