Sans Normal Pumat 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Linotte' by JCFonts, 'Proper Tavern' by Larin Type Co, 'Mundial Narrow' by TipoType, and 'Betm Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, stickers, playful, friendly, bubbly, casual, approachable, approachability, impact, playfulness, simplicity, display legibility, rounded, soft, chunky, compact, cartoonish.
A heavy, rounded sans with soft corners and generously inflated bowls. Strokes are consistently thick with minimal modulation, producing a smooth, even color on the page. Counters are relatively small and rounded, and terminals tend to end in blunt, pill-like shapes that reinforce a tactile, cushioned silhouette. The lowercase is simple and single-storey in feel, with a short, sturdy rhythm and wide, open curves that keep forms recognizable despite the density.
Best suited to display applications where a friendly, high-impact voice is needed, such as children’s products, playful branding, packaging, event posters, and short headlines. It can also work for logos and badges where soft geometry and strong weight help retain clarity at smaller reproduction sizes.
The overall tone is warm and lighthearted, with a toy-like softness that reads as informal and welcoming. Its bouncy curves and compact counters give it a humorous, upbeat personality that suits cheerful messaging more than serious or technical contexts.
The design appears intended to deliver a bold, approachable voice through rounded geometry and simplified letterforms, prioritizing friendliness and immediacy over refinement. Its consistent thickness and soft terminals suggest it was drawn to feel fun, safe, and highly legible in punchy, attention-grabbing settings.
In text, the bold mass and tight internal spaces create strong impact at display sizes, while the rounded joins help prevent harsh spots in dense words. Numerals match the same chunky, friendly construction, maintaining consistent presence alongside letters.