Sans Normal Vidus 11 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, energetic, retro, casual, impact, motion, approachability, display, rounded, soft corners, compact, slanted, high impact.
A compact, slanted sans with heavy, even strokes and rounded terminals. The forms feel slightly condensed with tight apertures and smooth, simplified curves, creating a dense rhythm in text. Counters are relatively small, and joins are clean and sturdy, giving the letters a solid, uniform presence. Numerals and capitals share the same forward-leaning posture and soft-cornered construction, keeping the set visually consistent.
Works best for headlines, posters, labels, and branding where a compact, energetic voice is needed. It can be effective on packaging and apparel or sports-related graphics, and it also suits short UI or social graphics where impact at moderate sizes is important. For longer passages, it will be most comfortable when given generous line spacing due to its dense texture.
The overall tone is energetic and approachable, with a sporty, mid-century flavor. The strong weight and forward slant add urgency and motion, while the rounded finishing keeps it friendly rather than aggressive. It reads as casual and bold-voiced, suited to attention-getting messages without feeling sharp or formal.
Likely intended as a lively display sans that combines strong weight with a forward-leaning stance to suggest speed and confidence. The rounded terminals and simplified geometry aim to keep the tone approachable while maintaining high visual impact in titles and punchy statements.
Spacing appears designed for punchy display use: the compact widths and dense black shape can build strong texture quickly, especially in all-caps. The lowercase shows simple, sturdy shapes with a pronounced forward flow, and the numerals match the same softened, robust style for cohesive headlines and short bursts of copy.