Sans Normal Vidug 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gibstone' by Eko Bimantara, 'HD Node Sans' by HyperDeluxe, 'Molde' by Letritas, 'Predige' and 'Predige Rounded' by Type Dynamic, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, modern, punchy, emphasis, impact, motion, approachability, modernity, slanted, rounded, soft corners, compact, high legibility.
A heavy, slanted sans with rounded corners and smooth, low-contrast strokes. Forms are compact and slightly condensed in feel, with broad curves and sturdy verticals that keep counters open. Terminals are clean and subtly softened, giving the alphabet a cohesive, streamlined rhythm; the numerals match with similarly sturdy, simple construction.
Well-suited to display applications such as headlines, posters, branding marks, and packaging where impact and momentum are desired. It also fits sports and active-lifestyle design systems, and can work for short UI labels or callouts when a strong, italic emphasis is needed.
The overall tone is energetic and forward-moving, with a sporty, contemporary confidence. Its rounded shaping keeps it approachable rather than aggressive, making it feel friendly and bold without becoming harsh.
Likely intended as an assertive display sans that combines the immediacy of an italic slant with softened geometry for broad, contemporary appeal. The design prioritizes strong silhouette, quick recognition, and a cohesive, energetic texture in setting.
The italic angle is consistent across caps, lowercase, and figures, producing a strong directional texture in paragraphs. The bold weight and simplified shapes read clearly at larger sizes and hold up well in short, emphatic lines.