Sans Normal Lobat 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice; 'Altersan' by Eko Bimantara; 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith; 'Pelita' by Lafontype; and 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, confident, modern, punchy, impact, motion, emphasis, modern branding, display strength, oblique, rounded, soft corners, compact, sturdy.
A heavy, oblique sans with rounded, softly tapered joins and predominantly low-contrast strokes. Letterforms show a forward-leaning stance, broad curves, and compact counters that create a dense, impactful texture. Terminals are generally clean and blunt, with subtly softened edges that keep the weight from feeling harsh. Numerals and capitals maintain a consistent, muscular rhythm, while the lowercase carries the same robust build for strong color in text.
Best suited to headlines and display settings where strong emphasis and forward motion are desirable, such as sports branding, advertising, posters, and bold packaging. It can also work for short, high-impact UI labels or badges when clarity and presence matter more than delicate detail.
The overall tone is assertive and high-energy, with a sporty, motion-forward feel driven by the slant and bold massing. Its rounded construction keeps the voice approachable rather than aggressive, balancing strength with friendliness.
The design appears intended to deliver maximum impact with a streamlined, contemporary silhouette—combining a strong italic stance with rounded, low-contrast construction for fast, confident messaging.
The italic angle is prominent and consistent across glyphs, giving words a continuous sense of momentum. Wide, smooth bowls (e.g., in round letters) contrast with tighter interior spaces, helping large sizes feel bold and graphic while smaller sizes may read more compact due to the dense counters.