Sans Normal Lomod 13 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, branding, posters, packaging, app headers, sporty, confident, punchy, modern, energetic, impact, motion, approachability, headline clarity, brand voice, rounded, compact, slanted, soft corners, chunky.
A heavy, slanted sans with broad, rounded forms and smooth curves that keep counters open even at dense weights. The strokes are uniform and substantial, with soft terminals and gently flattened curves that create a compact, athletic rhythm. Uppercase letters read sturdy and geometric, while the lowercase maintains high clarity through large counters, short ascenders, and simple constructions. Numerals are equally weighty and stable, built from the same rounded geometry and designed to hold up at display sizes.
Best suited to headlines, branding, and short-form messaging where impact and immediacy matter. It can perform well for posters, packaging callouts, sports and lifestyle identities, and bold UI headers where a rounded, energetic voice is desired.
The overall tone is assertive and energetic, with a forward-leaning slant that suggests motion and momentum. Its thick, rounded shapes feel friendly rather than harsh, lending a contemporary, sporty confidence that works well for attention-grabbing statements.
The design appears intended to deliver maximum visual impact with a fast, modern slant while preserving legibility through open counters and simple, rounded constructions. It aims to balance punchy display presence with an approachable, contemporary feel.
The italic angle is consistent across caps, lowercase, and figures, producing a cohesive flow in text. The generous weight and softened corners help prevent the face from feeling overly technical, while the compact spacing and large internal shapes keep it readable in short lines and headlines.