Sans Superellipse Etkoy 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Korolev' by Device, 'Informational Gothic JNL' by Jeff Levine, 'Brainy Variable Sans' by Maculinc, 'Air Superfamily' by Positype, and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, modern, compact, punchy, compact impact, visual speed, modern utility, display emphasis, oblique, condensed, tall, rounded corners, technical.
A condensed oblique sans with heavy, uniform strokes and tightly controlled sidebearings. Letterforms are built from squared-off curves and softened corners, giving rounds a superellipse-like feel rather than true circles. The shapes are tall and compact with a consistent forward slant, blunt terminals, and clean interior counters that stay open despite the density. Numerals follow the same compressed, sturdy construction, and the overall rhythm is brisk and tightly spaced.
Best suited to headlines and short-to-medium display text where space is tight and impact is needed. The condensed oblique build works well for sports and performance branding, promotional posters, packaging callouts, and bold signage that benefits from a fast, forward-leaning voice.
The font projects speed and drive, with a no-nonsense, performance-oriented tone. Its compact, slanted stance reads energetic and competitive, while the rounded-rectangle geometry keeps it contemporary and slightly technical rather than expressive or calligraphic.
The design appears intended to deliver high impact in a compact footprint, combining a strong oblique stance with rounded-rectangle construction for a modern, engineered look. It prioritizes bold readability and visual momentum over softness or neutrality, making it effective for attention-grabbing messaging.
The oblique angle is pronounced and consistent across caps, lowercase, and figures, reinforcing a unified, directional texture in text. Rounded corners and squared curves create a distinctive “machined” smoothness that remains legible at display sizes, especially in short bursts where the condensed width adds intensity.