Sans Contrasted Udmi 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, book covers, sharp, dramatic, modernist, edgy, commanding, high impact, carved look, distinctive texture, display emphasis, angular, faceted, chiseled, flared terminals, high-ink density.
A heavy, display-forward roman with faceted, wedge-like terminals and crisp, knife-cut joins. The strokes feel carved rather than drawn, with subtle modulation and frequent diagonal cuts that create a rhythmic pattern of pointed corners across the alphabet. Counters are generally open and round where expected (O, C), but many letters incorporate abrupt, angled truncations and small internal notches that add tension. The lowercase stays compact and sturdy, with single-storey forms and a slightly calligraphic bite at the ends; figures are similarly sculpted, with distinctive angular cuts and teardrop-like joins in curvier numerals.
Best suited to headlines and short passages where its sculpted terminals and angular rhythm can be appreciated—posters, titles, packaging, and identity marks. It can work for brief emphatic text blocks, but the sharp texture and dense weight make it more effective for display sizing than extended body copy.
The overall tone is assertive and theatrical, balancing modern solidity with a hint of medieval or engraved flavor. Its sharp edges and carved terminals suggest intensity and motion, giving text a dramatic, poster-like presence even at moderate sizes.
The design appears intended to deliver a bold, carved aesthetic—combining sturdy proportions with crisp, angled cuts to create a distinctive, high-impact texture. It emphasizes character and rhythm over neutrality, aiming to stand out in branding and titling contexts.
Spacing reads relatively generous for a display face, helping the dense shapes avoid clogging, though the many angled terminals create a lively, jagged texture in lines of text. The design’s repeated diagonal cuts provide strong stylistic cohesion across caps, lowercase, and numerals.