Sans Normal Jigol 7 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, magazine titling, dynamic, confident, sporty, editorial, assertive, impact, momentum, modernity, attention, oblique, slanted, angular, tapered, ink-trap-like.
A heavy, right-slanted sans with compact, energetic letterforms and crisp contours. Strokes show pronounced contrast with tapered joins and wedge-like terminals that create sharp internal angles, especially at diagonals and crotches. Curves are rounded but tightened into oval counters, giving the shapes a streamlined, forward-leaning rhythm. Spacing reads slightly tight in text, with sturdy side bearings that keep lines dense and impactful.
Best suited for bold headlines and short blocks of text where speed and emphasis are desired—posters, sports or performance-oriented branding, packaging callouts, and magazine or campaign titling. It can work in larger-size editorial decks or pull quotes, but its dense color and pronounced slant make it most effective when given room to breathe.
The overall tone is fast and forceful, combining a sporty push with a polished, contemporary edge. Its slant and sharp terminal treatment convey motion and urgency, while the dark color and smooth curves keep it feeling controlled and professional rather than rough.
The design appears intended to deliver maximum impact with a sense of motion: a slanted, high-energy sans that stays clean and modern while using tapered terminals and contrast to add bite and individuality.
Uppercase forms appear relatively narrow and aerodynamic, while lowercase shows lively details (single-storey a and g, compact bowls, and angled endings) that emphasize momentum. Numerals are similarly slanted and weighty, matching the strong headline color and reinforcing the font’s punch in display sizes.