Sans Superellipse Utkaw 7 is a bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, logotypes, ui labels, posters, futuristic, techy, confident, industrial, streamlined, tech branding, modern display, ui clarity, geometric system, rounded, squarish, geometric, monoline, extended.
A monoline sans with extended proportions and a strong, superellipse construction. Curves resolve into rounded-rectangle terminals and corners, giving counters a squarish, softened feel. Strokes are consistently heavy and even, with clean joins and minimal modulation. The lowercase shows a tall x-height and compact ascenders/descenders, while apertures tend toward semi-closed shapes, producing a dense, uniform rhythm. Numerals and round letters (like O/0) are notably squircle-like, reinforcing the engineered, screen-oriented geometry.
Best suited for headline typography, logos, and brand systems that want a modern, tech-forward impression. It also fits UI labels, dashboards, packaging, and signage where strong presence and a streamlined geometric look are desirable, especially at medium to large sizes.
The overall tone is futuristic and technical, with a sleek, machine-made confidence. Its rounded-square vocabulary reads as modern UI/industrial design rather than humanist or editorial, projecting a controlled, contemporary voice.
The font appears designed to translate rounded-rectangle geometry into a friendly-but-industrial sans, prioritizing a unified modular silhouette and high-impact display clarity. Its extended stance and squircle counters aim for a distinctive futuristic identity that remains orderly and highly consistent across glyphs.
The design leans on consistent corner radii across the set, which helps headings look cohesive and modular. At smaller sizes the tighter apertures and heavier joins can make text blocks feel compact, while at larger sizes the distinctive squircle counters become a key part of the personality.