Sans Normal Jumum 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Trade Gothic' and 'Trade Gothic Next' by Linotype, 'Monotype News Gothic' by Monotype, 'News Gothic' by URW Type Foundry, 'Gart Sans' by Vitaliy Gotsanyuk, and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, energetic, confident, emphasis, motion, impact, display, oblique, rounded, clean, geometric, punchy.
A slanted sans with sturdy, rounded forms and a consistent, clean stroke rhythm. Curves are smooth and fairly geometric, with open counters and simplified joins that keep shapes crisp at display sizes. The italic construction reads as an oblique lean rather than calligraphic, maintaining even terminals and stable proportions. Numerals are wide and weighty with clear, straightforward silhouettes that match the strong, contemporary letterforms.
Best suited for headlines, posters, and brand moments that need speed and impact—especially in sports, tech, and contemporary consumer branding. It can also work for short bursts of UI or marketing copy where an italic emphasis is desired, but its strong slant and weight make it more natural for display-led applications than long-form reading.
The overall tone is energetic and assertive, with a sporty forward-lean that suggests motion and urgency. Its heavy presence feels confident and modern, suited to attention-grabbing statements rather than quiet, editorial subtlety.
The design appears intended as a bold, modern italic sans for high-visibility communication, combining geometric roundness with a forward-leaning stance to convey momentum. Its simplified detailing and open shapes suggest a focus on legibility under strong styling and at larger sizes.
The glyph set shown emphasizes clarity and impact: round letters (like O/C/G) feel smooth and substantial, while diagonals (like K/V/W/X/Y) are sharp and dynamic. The lowercase maintains a familiar, readable structure, with a single-storey feel where applicable and generous apertures that help keep text from clogging at large sizes.