Sans Normal Komey 7 is a bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Poynter Gothic' by Font Bureau, 'Fact' by ParaType, and 'Order' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, dynamic, confident, retro, punchy, impact, speed, emphasis, branding, display clarity, oblique, condensed, high energy, compact, angled.
A compact, oblique sans with dense proportions and a forward-leaning stance. Strokes are heavy and clean, with subtly tapered joins and rounded corners that keep the forms smooth rather than rigid. Counters are fairly tight, apertures are modest, and curves (notably in C, G, O, and S) are broadly drawn with a sturdy, even rhythm. The uppercase reads solid and blocky, while the lowercase introduces more fluid, slightly calligraphic movement in letters like a, g, and y without departing from a primarily sans construction.
Best suited for headlines, short promotional copy, and branding where a strong, forward-driving voice is desired. It works well on posters, packaging, sports and activity-related identities, and UI/header moments that need emphasis. In extended text, it will perform better at larger sizes and with generous leading to avoid a heavy, compressed color.
The overall tone is energetic and assertive, with a sporty, fast-moving feel created by the consistent slant and compact width. It suggests momentum and impact—more action-oriented than neutral—while staying clean enough to feel contemporary rather than decorative.
The design appears intended to deliver high-impact communication with a streamlined, slanted silhouette that implies speed and urgency. Its combination of compact geometry and smooth curves aims for immediate legibility and a bold, modern presence in display settings.
Figures follow the same oblique, compact logic and look designed for quick recognition at display sizes. The texture in paragraphs becomes dark and continuous, so spacing and line length will strongly influence readability in longer settings.