Sans Normal Ombir 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dortmund' and 'Identidad' by Punchform and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, athletic, high impact, clarity, modern branding, cohesion, geometric, rounded, blocky, clean, compact.
A heavy, geometric sans with broad proportions and sturdy, low-contrast strokes. Curves are built from near-circular bowls with smooth joins, while terminals are predominantly flat and squared, giving the alphabet a crisp, engineered finish. Counters are generous for the weight, keeping forms open and readable, and the overall rhythm is even and steady with minimal stroke modulation. The lowercase shows simple, single-storey structures (notably a and g) and compact, functional details that emphasize clarity over ornament.
Best suited to headlines, posters, and display settings where strong impact and quick recognition matter. It can work well for branding, packaging, and wayfinding/signage that benefits from bold, rounded geometry and a stable, modern voice.
The tone is assertive and contemporary, with a friendly solidity that feels approachable rather than severe. Its broad stance and rounded geometry give it a sporty, “big type” energy suited to attention-grabbing communication. Overall it reads as straightforward, dependable, and modern.
The design appears intended as a high-impact geometric sans for prominent messaging, balancing sturdy construction with open counters to maintain legibility at larger sizes. Its simplified, consistent shapes suggest an emphasis on clarity, cohesion, and a contemporary brand-ready feel.
In continuous text, the heavy color produces strong emphasis and a tight, poster-like presence. The numerals are similarly robust and rounded, matching the letterforms closely for cohesive typographic color across mixed alphanumerics.