Sans Normal Ogju 4 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, solid, straightforward, strong voice, high legibility, modern display, brand presence, geometric, grotesque, blocky, rounded, compact.
A heavy sans with generous proportions and a high x-height, pairing broad, open counters with sturdy vertical stems. Curves are smooth and largely circular, while terminals are clean and blunt, producing crisp silhouettes at large sizes. The lowercase is compact and highly legible, with a single-storey “a” and “g,” short extenders, and even, low-modulation strokes. Numerals are robust and wide, with clear, uncomplicated shapes that match the letterforms’ dense, contemporary rhythm.
Best suited to display settings where strong presence and quick readability are needed—headlines, posters, and bold branding systems. It also works well for short UI labels, signage, and packaging where a compact, solid texture helps type stay clear at a glance.
The overall tone is assertive and contemporary, with a friendly clarity that feels approachable rather than sharp. Its weight and breadth give it a confident, headline-forward presence suited to direct messaging and high-impact typography.
The font appears designed to deliver a bold, contemporary voice with simple geometry and high legibility. Its construction prioritizes strong silhouettes, open counters, and a consistent rhythm that keeps dense text blocks readable while maximizing impact in large sizes.
The design favors simple, geometric construction and consistent internal spacing, helping text hold together as a dark, stable block. Round letters (C, O, Q) read smooth and full, while diagonals (V, W, X, Y) feel sturdy and controlled, reinforcing a cohesive, modern texture across caps and lowercase.