Sans Normal Buluf 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, presentations, signage, clean, modern, neutral, friendly, efficient, everyday legibility, system consistency, modern clarity, neutral voice, monolinear, open apertures, crisp, geometric, unobtrusive.
This typeface is a clean, monolinear sans with broadly geometric construction and softly rounded curves. Strokes are even and crisp, with open apertures and generous counters that keep forms clear at text sizes. Proportions feel balanced and contemporary, with straightforward terminals, stable verticals, and smooth circular bowls; numerals follow the same simple, readable geometry. Overall spacing and rhythm read orderly and steady, favoring clarity over stylistic eccentricity.
It fits well in interface copy, product branding systems, and general-purpose editorial layouts where clean readability is essential. The clear shapes and even color also suit dashboards, wayfinding, slides, and other settings that benefit from calm, efficient typography.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded curves and open forms. It feels practical and unobtrusive—designed to support content rather than call attention to itself—while still looking polished and current.
The design intention appears to be a dependable, contemporary sans optimized for everyday reading and broad usability. It prioritizes clarity, consistency, and a modern geometric feel without leaning into strong historical references or decorative features.
Letterforms emphasize legibility through simplified shapes and consistent stroke behavior, with minimal ornamentation and few sharp surprises. The character set shown maintains a cohesive, system-like consistency between uppercase, lowercase, and figures.