Sans Normal Arlah 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, branding, modern, clean, neutral, friendly, functional, utility, legibility, versatility, clarity, contemporary, humanist, open apertures, rounded terminals, even rhythm, high legibility.
A clean sans serif with softly rounded curves and straightforward, unmodulated strokes. Forms are broadly circular in O/C/G with open apertures and a calm, even rhythm across words. Capitals are stable and geometric-leaning, while the lowercase adds a slightly humanist feel through its simple, open shapes and clear counters. Numerals follow the same smooth construction, with round bowls and uncomplicated joins that keep the overall texture consistent in text.
Well-suited to interface copy, product text, and general-purpose body typography where steady rhythm and quick recognition matter. It can also serve for wayfinding and informational signage, and works for editorial or brand systems that need a restrained, contemporary sans with a friendly edge.
The font conveys a modern, neutral voice that feels approachable rather than austere. Its smooth curves and unflashy detailing read as practical and contemporary, lending a friendly tone without becoming informal.
The design appears intended as a versatile workhorse sans: clear at text sizes, visually calm in paragraphs, and clean enough for headings without calling attention to itself. Its rounded, open construction suggests an emphasis on comfortable readability and broad day-to-day usability.
In the sample text, spacing and letterfit produce an even, readable color, and the rounded shapes prevent the line from feeling brittle at larger sizes. The design avoids sharp corners and decorative quirks, prioritizing clarity and predictable rhythm.