Serif Flared Jive 7 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, editorial display, dramatic, confident, sporty, retro, display impact, heritage drama, headline emphasis, brand energy, swashy, tapered, bracketed, calligraphic, dynamic.
A very heavy, right-leaning serif with pronounced thick–thin modulation and a fast, energetic rhythm. Stems and diagonals show tapered, flared endings that read like softened wedges, with compact, bracketed serif transitions and occasional spur-like terminals. Counters are relatively tight for the weight, and curves are sculpted rather than geometric, giving letters a lively, slightly calligraphic texture. The figures match the letterforms with strong slant, bold presence, and similarly flared terminals.
Best suited to large-scale applications where its contrast and flared terminals can be appreciated—headlines, poster typography, bold editorial openers, and branding that needs speed and impact. It can also work on packaging and labels where a dramatic, heritage-leaning display serif is desired, especially in short phrases rather than long passages.
The overall tone is assertive and theatrical, pairing traditional serif cues with a punchy, action-forward slant. It feels showy and attention-seeking in a way that suggests headlines, competition, and vintage display typography rather than quiet reading.
The design appears intended to fuse classic serif structure with a more kinetic, brush-influenced italic stance, creating a display face that reads as both traditional and forceful. Its flared stroke endings and strong contrast are geared toward grabbing attention and adding drama in branding and titling contexts.
The texture becomes notably dense in continuous text due to the weight and narrow internal spaces, but the distinct contrast and flared terminals help preserve character differentiation at display sizes. Rounded letters and diagonals carry most of the motion, while straight strokes stay firm and emphatic.