Serif Normal Polos 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'Periodico' by Emtype Foundry, 'Geller' by Ludka Biniek, 'Anglecia Pro' by Mint Type, 'Riccione Serial' by SoftMaker, 'TS Riccione' by TypeShop Collection, and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, authoritative, classic, formal, dramatic, impact, heritage, readability, editorial voice, display emphasis, bracketed, bulb terminals, curvaceous, stately, robust.
A robust serif with strong thick–thin modulation and a pronounced, sculpted silhouette. The serifs are bracketed and often flare into pointed, wedge-like or beaked terminals, giving strokes a chiseled, ink-trap-free look with crisp joins. Counters are relatively generous for the weight, while curves (notably in C, G, S, and the lowercase bowls) are rounded and expansive, producing a steady, confident rhythm. Numerals and caps feel substantial and display-oriented, with clear vertical stress and tightly controlled interior shapes.
Best suited to headlines, deck copy, and editorial display where its weight and contrast can carry a page. It can work for short-form text such as pull quotes or introductory paragraphs when generous leading and careful tracking are used. Its assertive forms also fit branding applications that want a classic, legacy-forward impression.
The overall tone is traditional and authoritative, with an editorial gravitas that reads as established and institutional. Its sharp terminals and dramatic contrast add a touch of theatricality, making it feel more declarative than purely utilitarian.
The design appears intended to modernize a conventional text-serif voice into a bolder, more declarative display tool. It emphasizes recognizability through strong contrast, broad caps, and expressive terminals, aiming for impact while maintaining a familiar serif structure.
In the sample text, the heavy color creates strong paragraph texture and a commanding voice, with distinctive beaks and ball-like terminals providing recognizable word shapes. The type’s broad proportions and emphatic serifs make spacing feel visually compact, favoring prominent settings over delicate ones.