Serif Normal Polob 3 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Contane Text' by Hoftype, 'Riccione Serial' by SoftMaker, 'Grumpy' by Suomi, and 'TS Riccione' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, editorial, packaging, book covers, branding, luxury, classic, dramatic, stately, high impact, classic refinement, editorial voice, premium feel, expressive terminals, bracketed, ball terminals, teardrop, sculpted, crisp.
This serif presents heavy, sculpted letterforms with a pronounced thick–thin modulation and crisp, finely tapered serifs. Curves are full and rounded, while joins and terminals often resolve into sharp points or teardrop/ball shapes, creating a lively, calligraphic finish within a largely traditional structure. Spacing reads generous and the rhythm is assertive, with strong vertical stems and flared, bracketed serifs that give the text a carved, high-impact silhouette.
Best suited to headlines, magazine and newspaper-style display, and other editorial settings where strong typographic color is desirable. It can also work well for branding, packaging, and book covers that benefit from a classic serif with added drama and presence. For smaller text, it will be most effective when ample size and spacing preserve the contrast and delicate serif details.
The overall tone is confident and formal, with a distinctly editorial, high-end feel. Its strong contrast and ornamental terminals add drama and a slightly old-world refinement, making the voice feel ceremonial rather than casual.
The design appears intended to deliver a conventional serif foundation enhanced with heightened contrast and expressive terminals, producing a refined yet attention-grabbing texture. It aims to bridge classic text-serif cues with display-level impact for prominent typography.
In the sample text, the bold color and lively terminals become especially noticeable at larger sizes, where the sculpted serifs and rounded counters create a distinctive texture. Numerals follow the same high-contrast, display-leaning approach, with pronounced curves and sharp finishing strokes that keep them visually consistent with the letters.