Sans Normal Bidas 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Diodrum Cyrillic' and 'Diodrum Greek' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, utilitarian, clarity, impact, modern branding, legibility, simplicity, geometric, rounded, compact, sturdy, high legibility.
A heavy, geometric sans with large counters and rounded bowls that keep the color even and the silhouettes crisp. Strokes are thick and generally uniform, with gentle curves and mostly straight terminals, producing a compact, sturdy texture in text. Uppercase forms are broad and stable, while lowercase shapes stay simple and open; the two-storey “a” and single-storey “g” add a familiar, workmanlike rhythm. Numerals are full and prominent, with rounded forms and consistent weight that match the letter shapes closely.
This style performs best in display contexts—headlines, posters, and prominent UI or marketing text—where its weight and clean geometry can carry impact. It can also serve in branding and packaging when a direct, contemporary tone is desired, and it remains readable for short to medium blocks when set with comfortable line spacing.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry reads friendly rather than sharp, while the weight gives it a strong, assertive voice suited to attention-getting typography.
The design appears intended as a straightforward, contemporary geometric sans with strong presence and dependable legibility. It emphasizes even weight, open counters, and simple construction to deliver a clear, versatile voice for modern display and brand applications.
Spacing appears moderate and consistent, supporting dense setting without excessive crowding. Curves are smooth and deliberately circular, and the design favors clarity over stylized quirks, helping maintain a steady texture across mixed-case text and figures.