Sans Normal Pomov 4 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Technica' by Monotype; 'Hint' by ParaType; 'Radiate Sans' by Studio Sun; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, impact, approachability, clarity, contemporary, rounded, soft corners, bulky, compact counters, clean.
A heavy, rounded sans with broad proportions and simplified, geometric construction. Strokes are consistently thick with smooth curves and gently softened terminals, producing a solid, even texture. Counters are relatively compact, and joins stay clean and sturdy, keeping shapes legible despite the dense weight. The lowercase shows a tall, prominent body relative to ascenders/descenders, and the numerals follow the same chunky, circular logic for a cohesive set.
Best suited to display use where weight and width can carry the message—headlines, posters, brand marks, packaging, and attention-grabbing signage. It can also work for short UI labels or badges when set with adequate spacing, but its dense counters suggest avoiding long passages at small sizes.
The overall tone is upbeat and approachable, with a bold, contemporary presence. Its rounded forms soften the impact of the weight, giving it a friendly, slightly playful character while still reading as assertive and confident.
The design appears intended to deliver maximum impact with an approachable voice: a rounded, geometric display sans that stays clean and straightforward while projecting strength and friendliness. Consistent stroke weight and simplified forms prioritize bold readability and a contemporary, graphic look.
In the text sample, the font creates a strong, poster-like rhythm with tight internal spaces that benefit from generous tracking and line spacing at larger sizes. Round letters like O/C and the bowl-heavy forms emphasize a smooth, geometric feel, while diagonals (V/W/X/Y) remain robust and stable.