Sans Normal Okbez 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, confident, approachable, clean, impact, legibility, simplicity, approachability, geometric, rounded, soft, solid, sturdy.
A sturdy sans with broad proportions and generously rounded curves. Strokes are heavy and even, with smooth joins and simplified terminals that keep counters open despite the weight. Round letters like O and C feel near-circular, while straight-sided forms (E, F, H) are built from firm verticals and horizontal bars with minimal modulation. The lowercase shows single-storey a and g, a compact ear on g, and a short-shouldered r, contributing to a straightforward, contemporary texture.
This font is well suited to headlines, branding, packaging, and display typography where a bold, friendly voice is needed. Its broad shapes and open counters also make it effective for signage and short blocks of text at larger sizes, maintaining clarity and a consistent rhythm.
The overall tone is friendly and modern, with a confident, no-nonsense presence. Rounded geometry and open shapes soften the heaviness, making it feel approachable rather than aggressive. It reads as contemporary and utilitarian, suited to designs that want clarity with warmth.
The design appears intended as a contemporary, geometric workhorse with an emphasis on legibility and approachable character. Its simplified construction and rounded forms aim to deliver strong impact in display settings while staying clean and easy to read.
Large x-height and wide set give it strong readability and an even gray value in paragraphs. Numerals are robust and highly legible; the 0 is a simple oval and figures generally follow the same rounded, geometric logic as the letters. The capitals have a stable, sign-like stance, while diagonals (V, W, X, Y) stay crisp without looking sharp-edged.