Sans Superellipse Kifi 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Sweet Square' by Sweet (names referenced only for comparison).
Keywords: headlines, posters, sportswear, tech branding, packaging, sporty, futuristic, technical, energetic, modern, speed, impact, modernity, streamlining, branding, rounded, squared, oblique, monoline, compact.
A heavy, oblique sans built from squared-off, superelliptical forms with consistently rounded corners. Strokes are monoline with minimal contrast, producing a sturdy, uniform texture, while apertures and counters tend toward rounded-rectangle shapes. Terminals are clean and blunt rather than tapered, and many curves resolve into flat-ish segments, giving the alphabet a streamlined, engineered feel. Overall proportions read slightly expanded with open interior space, keeping the bold weight legible in short bursts.
Best suited to headlines, logo work, and short display copy where its bold, slanted shapes can communicate motion and impact. It works well for sports and automotive styling, tech or gaming identities, product packaging, and attention-grabbing UI labels, but is less appropriate for long-form text at small sizes due to its strong slant and weight.
The font projects speed and efficiency, with a sporty, aerodynamic tone that suggests technology and motion. Its rounded-square geometry feels contemporary and industrial, balancing friendliness (soft corners) with a purposeful, performance-driven attitude.
The design appears intended to deliver a fast, modern display voice by combining a bold oblique stance with rounded-rect construction. Its consistent monoline structure and softened corners aim to keep a technical aesthetic approachable while maintaining high visual punch.
The slant is consistent and fairly pronounced, creating forward momentum without collapsing letterforms. Numerals match the same rounded-rect geometry, and the overall rhythm is tight and controlled, favoring strong silhouettes over delicate detail.