Sans Normal Somam 5 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, friendly, modern, approachable, casual, clean, readability, friendliness, modernity, versatility, rounded, soft terminals, open apertures, humanist, slightly quirky.
A rounded sans with gently modulated strokes and softened, slightly flared terminals that give curves a smooth, hand-tuned finish. Proportions are balanced and readable, with round bowls (O, o) and open, airy counters; curves transition smoothly into straighter stems without abrupt joins. The lowercase shows a two-storey “a” and a single-storey “g,” with overall friendly shapes and a mild, organic irregularity in details like the curved descender on “y” and the tapered joins in “k.” Numerals follow the same rounded logic, with a simple, open “4” and a narrow, lightly curved “1.”
Well suited to interface copy, product and lifestyle branding, and editorial layouts where a friendly, contemporary sans is needed. It can also work for signage and packaging that benefits from soft, rounded geometry and clear letterforms.
The tone is warm and approachable, combining contemporary cleanliness with a subtle human touch. It reads as informal and personable rather than strictly technical, making it feel inviting in longer passages while still staying neat and controlled.
The design appears intended to deliver a clean sans-serif voice with an approachable, humanized finish—maintaining familiar constructions for readability while using rounded terminals and gentle modulation to add warmth and personality.
Diagonal letters (V, W, X, Y) have soft, slightly tapered strokes that avoid harsh points, reinforcing the overall rounded character. Spacing and rhythm feel even in the sample text, and the shapes maintain clarity at text sizes thanks to open forms and consistent stroke behavior.