Sans Normal Wagew 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s media, editorial display, friendly, informal, playful, approachable, lively, warmth, approachability, personality, readable display, rounded, soft terminals, humanist, quirky, open apertures.
A rounded, humanist sans with soft, tapered terminals and subtly uneven stroke modulation that gives the forms a hand-drawn warmth without becoming script-like. Curves dominate the construction, with generous bowls and mostly open counters that keep letters clear at text sizes. The lowercase shows mild calligraphic influence in details like curved joins and slightly varied stem thickness, while the uppercase remains simple and sturdy with rounded corners and smooth, continuous arcs. Numerals follow the same softened geometry, leaning on curved strokes and rounded endpoints for a cohesive set.
Well-suited to branding, packaging, and promotional design where a warm, approachable tone is desired. It can also work for posters, social graphics, and editorial display text, and the softened shapes make it a natural fit for kid-friendly or lighthearted contexts.
The overall tone is friendly and conversational, with a gentle playfulness created by rounded shapes and slightly idiosyncratic details. It feels approachable and casual rather than technical, lending a personable voice to headlines and short passages.
Likely designed to deliver a modern sans voice with added warmth and personality through rounded construction and gently modulated strokes, balancing readability with a distinctive, friendly character.
Rhythm is moderately lively, with small variations in curve tension and terminal shaping that add character while maintaining consistent proportions. The forms avoid sharp angles, so the texture reads smooth and soft in paragraphs, especially in the sample text.