Sans Rounded Endy 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AKsans' by AKTF; 'Dexa Pro' by Artegra; 'Dexperdy', 'Dexperdy Variable', and 'Pro Sotan' by Differentialtype; and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, cheerful, friendliness, approachability, display impact, playfulness, rounded, soft, bubbly, chunky, smooth.
A heavy, rounded sans with soft terminals and smoothly swollen strokes that stay even in weight. Shapes lean toward wide, open bowls and generous counters, with a slightly elastic, hand-shaped feel despite an overall upright stance. Curves dominate, corners are consistently eased, and joints are simplified for a clean silhouette. The rhythm is lively: some letters show subtle width variation and organic asymmetry that keeps lines from feeling rigidly geometric.
Well-suited to logos, packaging, posters, and headline typography where an approachable, upbeat tone is desired. It can also work for short UI labels, signage, or editorial callouts when a friendly, informal voice is appropriate, though the chunky shapes are most effective at larger sizes.
The font reads warm and personable, with a lighthearted tone that suggests informality and friendliness. Its soft edges and buoyant proportions give it a playful, welcoming voice that feels more conversational than corporate.
The design appears intended to deliver a bold, friendly sans personality through rounded terminals, simplified construction, and spacious counters, prioritizing charm and immediate readability over strict geometric precision.
Capitals are sturdy and rounded, while the lowercase maintains clear, simple construction and ample spacing inside forms for legibility. Numerals follow the same soft, inflated logic, with rounded turns and a cohesive weight that holds up well in display sizes.