Sans Normal Amlab 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, product design, modern, neutral, clean, friendly, clarity, versatility, legibility, modernity, geometric, rounded, open apertures, large counters, uniform strokes.
This is a clean, geometric sans with uniform stroke thickness and softly rounded curves. Uppercase forms are broad and stable, with wide bowls and straightforward construction; lowercase follows a single-storey approach for a and g, keeping shapes simple and highly legible. Counters are generous and apertures stay open, giving the face a clear, uncluttered texture in text. Terminals are mostly flat and crisp, and punctuation and figures match the same sturdy, even rhythm.
It suits interface copy, product labeling, and wayfinding where clear letterforms and even texture matter. The sturdy shapes also make it effective for headlines and brand systems that need a modern, no-nonsense voice with approachable warmth.
The overall tone is modern and neutral with a mildly friendly feel from the rounded geometry. It reads as practical and straightforward rather than expressive, projecting clarity and approachability without looking playful or decorative.
The design appears intended as a versatile, general-purpose sans built around simple geometric construction and high legibility. Its restrained detailing and consistent shapes suggest a focus on clarity across both short display lines and longer text settings.
The numerals are bold and easily distinguishable at display sizes, and the lowercase maintains a consistent, workmanlike rhythm across words. The combination of broad curves and restrained detailing helps the font stay readable in dense settings while still feeling contemporary.