Serif Normal Labo 10 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Charter BT' by Bitstream, 'ITC Charter' by ITC, 'Amariya' by Monotype, and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: body text, editorial, book typography, print design, reports, classic, literary, formal, trustworthy, traditional, readability, editorial utility, traditional tone, text durability, bracketed serifs, oldstyle influence, moderate aperture, tapered terminals, bookish.
This serif typeface shows bracketed serifs, moderate stroke contrast, and a steady, text-oriented rhythm. Curves are full and slightly egg-shaped, with soft transitions into stems that keep counters open and readable. Capitals are proportionally generous and fairly even in color, while lowercase forms maintain clear differentiation and stable spacing. Numerals are sturdy and conventional, matching the letterforms with similar contrast and serif treatment.
It suits book and long-form reading, editorial layouts, reports, and other text-forward print work where a conventional serif texture helps guide the eye. It can also serve for headings and pull quotes when a traditional, authoritative tone is needed.
The overall tone is classic and literary, with a composed, editorial feel rather than a decorative one. It conveys tradition and credibility, suitable for settings where a familiar, established voice is desired.
The design intent appears to prioritize familiar proportions, balanced contrast, and consistent typographic color for reliable readability. Its restrained detailing suggests it is meant as a general-purpose serif for continuous text and editorial systems rather than display-driven styling.
Serifs appear gently braced rather than sharp, giving the outlines a slightly softened, print-like finish. The sample text shows consistent texture and comfortable word spacing, supporting longer passages without calling attention to individual letters.