Slab Contrasted Urpo 1 is a regular weight, wide, medium contrast, upright, tall x-height font.
Keywords: editorial text, book typography, headlines, posters, branding, editorial, confident, traditional, robust, no-nonsense, text clarity, editorial voice, strong presence, classic utility, slab-serif, bracketed, sturdy, crisp, ink-trapless.
A sturdy slab-serif with pronounced, bracketed serifs and a solid, even typographic color. Stems are firm and vertical, with moderate stroke modulation that shows most clearly in round letters and at joins, while horizontals stay strong and flat. Proportions lean broad, and the x-height reads tall, giving lowercase a compact, efficient silhouette. Terminals are mostly blunt and squared; curves are generously rounded, and counters are open, creating a steady rhythm in both uppercase and lowercase. Numerals and capitals share the same blocky, anchored stance, with consistent slab treatment across the set.
Well-suited to magazines, book interiors, and other editorial layouts where a robust serif can carry long passages while still offering strong presence in larger sizes. It also works effectively for headlines, pull quotes, packaging, and brand systems that want a traditional-but-firm voice with high legibility.
The overall tone is authoritative and classic, with an editorial, print-forward feel. Its bold slabs and steady rhythm suggest reliability and clarity rather than delicacy, projecting a confident, institutional voice that still feels approachable in text.
Likely intended as a contemporary workhorse slab-serif that balances sturdy, attention-holding serifs with readable proportions for text. The tall x-height and broad stance point to practicality in dense layouts, while the pronounced slabs provide distinctive personality for display use.
The design maintains a consistent serif logic across straight and curved forms, helping long passages look cohesive. The combination of wide set and strong serifs gives lines a grounded baseline and clear word shapes, especially in mixed-case settings.