Sans Normal Gogov 13 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'FF Cocon' by FontFont (names referenced only for comparison).
Keywords: branding, advertising, packaging, posters, editorial, clean, contemporary, dynamic, friendly, informal, add motion, save space, modern clarity, soften tone, monoline, rounded terminals, compact, slanted, airy.
A compact, slanted sans with monoline strokes and rounded joins that keep the letterforms smooth and continuous. Curves are built from broad, even arcs, while straight stems stay slightly tapered in feel due to the italic angle and tight sidebearings. Counters are moderately open for the width, and many forms show gently softened terminals rather than hard cuts, giving the overall texture a light, flowing rhythm. Numerals follow the same narrow, rounded construction and maintain consistent stroke weight with the letters.
Well-suited for branding and promotional typography where a sleek italic voice is needed without looking formal. It can work effectively in headlines, subheads, pull quotes, and short-to-medium text in editorial layouts, and it also fits packaging or product messaging that benefits from a friendly, contemporary slant.
The font conveys an easy, modern informality—clean and readable, but with enough forward motion to feel energetic. Its rounded construction softens the tone, making it feel approachable rather than technical, while the pronounced slant adds a sense of speed and emphasis.
The design appears intended to provide a streamlined italic sans that remains smooth and legible while adding motion and personality. Its narrow build and rounded, low-contrast construction suggest a focus on economical space usage and a consistent, modern texture in running text and display settings.
The overall color on the page is even and calm, with minimal contrast and few sharp corners; this helps maintain consistency across mixed-case settings. The narrow proportions and strong slant create a distinct horizontal cadence in text, which can make lines feel longer and more animated.