Sans Normal Kumis 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'Ekster' by Indian Type Foundry, 'Radikal' by Nootype, 'Grava' by Positype, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, sporty, dynamic, friendly, modern, casual, impact, motion, approachability, clarity, contemporary, slanted, rounded, soft, open, geometric.
A slanted sans with substantial, even stroke weight and smoothly rounded terminals. Letterforms lean consistently to the right, with compact curves and generally open counters that keep the shapes clear at display sizes. Geometry is driven by circular and elliptical constructions—especially in O/Q and the bowls of B/P/R—while joins and diagonals (V/W/X/Y) stay clean and sharp. Spacing appears moderately tight, creating a dense, energetic rhythm in lines of text.
Best suited for headlines, posters, and prominent UI or marketing callouts where its weight and slant can convey momentum. It can work for short-to-medium bursts of text in branding, packaging, and advertising, especially when a modern, friendly voice is desired.
The overall tone is upbeat and active, combining a sporty sense of motion with approachable, rounded forms. Its confident heft and forward slant read as contemporary and energetic rather than formal.
The design appears intended to deliver a contemporary, motion-forward sans that feels sturdy and approachable. Its rounded construction and consistent slant aim to balance impact with legibility for display and promotional typography.
The numerals follow the same slanted, heavy construction; 0 is nearly oval, while 1 is a simple diagonal-forward form and 2/3 use broad, rounded curves. Descenders and dots (as seen in j and i) are clear and sturdy, reinforcing legibility in short bursts of copy.