Sans Normal Karef 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Plasto' by Eko Bimantara, 'Loew Next' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, dynamic, impact, speed, modernity, clarity, display, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with broad proportions and smoothly rounded curves. Strokes are low-contrast with blunt terminals and generous, simple counters that keep shapes clear at size. The slant is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm; joints and diagonals (like in K, V, W, and X) read crisp and stable rather than calligraphic. Numerals are sturdy and open, with straightforward construction and minimal detailing, matching the alphabet’s utilitarian, geometric feel.
This style suits attention-first typography such as headlines, posters, promotional graphics, and brand wordmarks that need immediate presence. It also fits sports and fitness-related communication, bold packaging, and large-scale signage where a fast, modern tone is desirable.
The overall tone is assertive and kinetic, with a contemporary, performance-driven attitude. Its forward slant and substantial weight give it a sense of speed and confidence, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver a high-impact, forward-leaning sans that reads quickly and feels contemporary. It prioritizes strong silhouettes, simple geometry, and consistent obliquing to create energetic display typography that remains legible in short bursts of text.
Spacing appears comfortable for a bold oblique: wide letters and open interior spaces help prevent clogging in dense settings, though the strong slant naturally increases horizontal texture. The design maintains a consistent, no-nonsense build across shapes, emphasizing clarity and impact over finesse.